Exactly.
Another thing is that the world was different in 1971. We have more challenges today. We have more competition today.
When we move into an area, our goal is not to wipe out the competition. Our goal is to inspire and enable everyone to live active outdoor lifestyles. The more people we have living happy outdoor lifestyles, the better. We want to add to a community. I think because we are a cooperative, the engagement levels are high and people believe that.
That's how we grew. It was very organic, and we did have some financial support.
When I was speaking earlier about support for small start-ups—again, we don't need the support—I've heard from the Canadian Co-operative Association and other smaller ones that access to capital can be challenging.
I know Vancity, for example, and some of the other cooperatives have it as part of their mission to support other cooperatives. But it may be more difficult from a traditional lending institution. We don't have the same ability to go out and raise funds through an IPO or something like that. That's where the challenge lies.