That's how it happened to me. I was in Winnipeg. It's not one of the activities you've listed. It was partying outdoors. I was attending Le Festival du Voyageur in minus 40 degree weather, drinking at midnight from an ice glass. I figured I needed to be better clothed, so I became a member. Thank you. It kept me warm all night.
On July 26th, 2012. See this statement in context.