We operate exclusively in British Columbia. I think you're describing the Ontario circumstance. I don't have a lot to offer in terms of the prescription for Ontario. The electronics program in British Columbia does have some of the same features, however. If you go into a big-box retail store in British Columbia to buy a new flat-screen television, you're going to pay a fee there too. They are similar in that respect.
You started off talking about citizen engagement. We do have it, clearly. We don't have enough of it. I know that because I know how much material we're still sending to landfills. This is material that originates and is in the hands of the consumer. It's the consumer who makes the choice, either through lack of understanding or laziness, or in some cases it's very difficult, if you happen to live in certain kinds of dwelling types, to store things for recycling. But it's the consumer who's making the choice to send that material to landfill. That's what I mean when I say we want to find a method, and this could be one of those openings to find a method to engage citizens more completely. All of us do recycle now to a certain extent, and we're all part of the recycling community, but we're not formally acknowledged within the recycling community because there isn't any way to do that. You're a citizen, you're a taxpayer—