You're absolutely right that the beverage container side is pretty well looked after. I think actually SARCAN and Saskatchewan have in fact a leadership role. They get the highest rate of recycling of beverage containers. Beverage containers are a very small part of the consumer packaging stream. It's all the other...what we typically think goes into our blue boxes. It's all of that material we're not doing very well with, and that's where the big opportunity is. We're burying millions of tons of perfectly good plastic and fibre in the ground every year. That was the perspective I was offering up. We're going to have to have a higher level of citizen engagement to crack that nut.
On July 26th, 2012. See this statement in context.