If people go into the store and they want to buy a product, they need to buy a membership at that point, if they're not already members. That's how we get them.
Chief Governance Officer, Mountain Equipment Co-op
If people go into the store and they want to buy a product, they need to buy a membership at that point, if they're not already members. That's how we get them.
See context to find out what was said next.