You touched on an issue that's very dear to my heart, and I'm committed to trying to increase member engagement around the election piece.
One of the things we do need to do is to make sure we have a much better grasp of members' e-mail addresses, to get them that way. We're looking at what other co-ops do. We're looking at what other organizations do that have good uptake. We'll be trying to follow best practices and do whatever we can.
We use Facebook, Twitter. We're active in social media. It's not a panacea, as we all know. We're trying our best to engage people. I'm convinced there is more we can do and more we will do.
The truth is that engagement in election processes across the board is not as high as anybody would like it. That's the case for federal elections, as well as the elections at Mountain Equipment Co-op.
We're all working toward the same goal. I absolutely agree with you that we can do better, and we will do better.
In the meantime, I would encourage our members that if they give us their e-mail addresses then they can get their share redemption cheques. There's also a bit of a carrot involved.