If I can be so bold as to say, I think regardless of the size of the business, whether you are a small start-up with a couple of folks, say, 10 or 12 members, or a large cooperative similar to the United Farmers of Alberta, or others that are significantly large, one of the things they need when they're planning is clarity. It's very difficult to figure out what you should plan, if you're taking all of the aspects into consideration, if you're uncertain what indeed those pieces are.
As you said, it could be murky. It's like putting mud in the water and waiting for the mud to settle to the bottom to see if there's any clear water on top to drink from.