Excellent question.
The issue goes beyond actual awareness, because as I travel and speak across the country, I think many Canadians, especially the younger generation, are quite aware of some of the international situations relating to slave labour or cocoa or coffee or these sorts of things. The challenge is...the NGO community, including World Vision, has done certain studies that talk about how boycotting a certain industry, for example, or a specific entity sometimes has a law of unintended consequences, where it jeopardizes the welfare of those individuals who are being taken advantage of, where they're jettisoned into an even worse economic environment.
We have to go beyond...while awareness is a component, we have to involve ourselves in sort of surgical strikes against the perpetrators we can identify, who are performing the most egregious violations of individual human rights. This is why our model is not broad-based, but is taking the individual stories from the religious community and the relief and development workers deployed abroad, who witness the individual abuses. We find the most egregious ones and gather enough evidence to be able to build a case that can shut down that particular sweatshop or rice mill or brick kiln. We've seen those individuals who were released start cooperative environments afterwards, where they're profiting and enjoying the fruit of their own labour. We need to provide that protection.