Over the years, we have realized that the information, although available, was not ending up in the right places. Always targeting the same audience, meaning grade 9 and 10 students, was perhaps not the best idea. We might need to tell young girls what is available much earlier.
This year, we have decided to hold workshops for kids in elementary school. For example, we talked to children in grades 5 or 6 at two different schools in the board. They come and spend a day with us. We pay for lunch and the school bus, and we get them working with mortar, with professional teachers all around. We have them do some electrical work with electricians. They get a day's training with an elementary school teacher who will review what she saw during the day and will link it with what she teaches at school with her students afterwards. In that way, any math that can be done with reference to brickwork, or calculations about volume or mass, she can do that with them in math class. If there are instructions to read in French, so that they can do the electrical work, she will go over it with them.
Ultimately, it is not just a fun time for these elementary school kids. The girls also have to put on the gear, wear a hard-hat, learn how to do things like laying bricks or spreading mortar. We are starting this year.
In my opinion, if we strike early, perhaps we will see better results over the next few years. Kids will know right from elementary school that it is possible because they will have been part of it themselves. There is nothing better than learning by doing.