I often try to translate how the career can attract anybody. I recently spoke to a grade five class and asked them, who wants to travel around the world and make an enormous amount of money and find a diamond mine? Every kid in the class had their hand up; they wanted to travel, see the world, and have a fabulous career. That's mining today.
Women are better communicators. We work with a lot of scientists. They could use improvement; let's just put it that way. Women have that skill set. Gaining a social license for Canadian companies, which is Bill C-300.... We are the best in the world, and there's always room for improvement. Often it's a question of our ability to communicate how we're safe and clean and sophisticated in a mining industry, and that voice coming from a woman can be often much more powerful than the traditional methods that we've used may be.
There are many jobs—financial, being CEO, being that communicator, going to the darkest jungles of Africa—and a mining project changes their world, and for the most part in a positive way, bringing wealth, development, schools, medicines. We can be very proud of our industry, and I think there are many different jobs that are of great interest to women. We just need some help getting on TV spots, getting the media to be interested. They want to hear about disasters; they want to hear about mistakes. That's inherent in how the media works.
That's where government comes in. You have programs, you have educational institutions, you have NRCan. We need to use those tools to be able to present the industry—engineering, mining, the RCMP—in a way that we understand it: wonderful, well-paying, successful, and opening the doors to the world.