Thank you, Ms. Boucher, for the question and the interest in our case, but thank you particularly for that question.
To make it attractive, oh heavens, there are projects to promote non-traditional jobs to girls, cute campaigns of all sorts to show girls on the job, and also the other way around, to attract boys into jobs relating to health care, education, and so on.
Promotion is one thing, you have to go out and look for the women. Employability groups will identify the women immediately. A woman who may be older, in retraining, in her thirties, has more baggage. She has what it takes and it would be really worthwhile for her to try. Once we have done promotion, we really have to go and look for the women. Right away, they are confronted with challenges. It is a challenge to be all alone in class. There is resistance, jokes from the guys, instructions who are not supportive. We are just talking about training, but after that, you have to get hired. We don't see girls on worksites, in the trades, and so on. So to get yourself into the workplace later, you have to overcome the resistance, barrier by barrier, and it's huge.
I quite liked what the others said about planability; I don't know how to translate it. It is essential to know that it is possible to plan the work. There is a huge job to do, I completely agree, when it comes to education. For girls to be able to get themselves into these jobs is essential, and for them to be able to do it otherwise. We had "Chapeau, les filles!", a competition held in Quebec for women and girls who choose non-traditional occupations. They get all dressed up to go there, they don't come in dressed in construction boots. They lead a full life, there are other sides to their personalities. That has to be seen and grasped and understood.