I'd like to answer, because I have two specific examples. One is Indonesia. In Indonesia in the early 1990s or late 1980s, the imams, on one Saturday morning a month, would give their sermon to the group assembled there. They would talk about the importance of educating girls and women one month; the next month they would talk about family planning, saying that it's important to space children for healthier children and healthier mothers; they would talk about women in the work place. They were working at changing cultural norms and expectations about girls.
In Bangladesh there's a tool that we all know and have in our handbags called a mobile phone. The mobile phone in Bangladesh is making a huge difference. Starting in July, there's going to be a program in Bangladesh and seven other countries. It's now in the United States. It's called “text for babies”. Every week you get one text message that tells you, if you're pregnant, a fact that you need to know about pregnancy. Once your baby is born, your “text for babies” is in fact about your baby and about the mother: when to go for a visit; when to go for an inoculation; be sure to drink lots of water; be sure to wash your hands, and why.
This mobile phone technology is going to be one of the best friends of women and girls and health on the planet, really soon. It's going to speed those cultural changes, because the phones are everywhere.