I was just thinking about a couple of things. The work we intend to do next year is to empower the men to be part of the solution, to be role models, to go into their communities as advocates against violence.
I'm not sure if you're familiar with some TV commercials that are running in our province right now. They're very simplistic. Some have an aboriginal theme, and some are regular people, for lack of a better word. It's quite simple. You see a father and child, and it says, “You teach him to ride a bike, to tie his shoes. Teach him that all forms of violence against women are wrong.”
They're marvellous commercials. They're very simple and very powerful. They should be running across the country.