Well, no, the reference I made to male/female differences was more in the context of human resource planning. Businesses are in the business of hiring, of promoting women, of retaining women in their workforce. It's very competitive, so they're interested in whether their business represents the face of the community they're serving. To what extent is it true, and do they have to monitor it? Do they want to introduce new programs, introduce new recruitment strategies? As I say, it is a very competitive recruitment environment they're in, and becoming more and more so.
So my reference to the male/female earnings difference was really made on the human resources side of things. But you're right. Certainly marketing to women is an important factor as well.