Exactly. The broader cultural context has a huge impact. Gender roles have a huge impact on the aspirations of little girls from an early age. In one study of 14-year-olds--it was in the U.S., but it could have been here--little girls were asked what they would like to be: President of the United States, president of a university, head of a corporation, or personal assistant to a celebrity.
On March 31st, 2010. See this statement in context.