That's interesting.
I was at a Girl Guides conference. I was just there for the opening ceremonies, and I sat down with some of the leaders. They actually said one of the ways they found most effective to get to younger girls is to have older girls such as the Pathfinders present to them.
I guess they would call it the “Game of Life”, and they would say, “We're going to fundraise for a project. How will we come up with the money?” They engage them on it, and they find that's the most effective way of doing it. It sounds like a very similar thing.
What region of Canada is this in?