What you are describing is basically what the terms and conditions of our programs are, and terms and conditions evolve over time. We are here to implement them, not choose them. Yes, they have evolved over time. The program's been around for a long time, so there have been multiple iterations. It's always a matter of what the focus is decided to be at the time of the terms and conditions renewal, and that's what we implement.
On February 29th, 2012. See this statement in context.