Initially, one NGO in Canada was particularly involved on this file, Plan Canada International. It was part of an international movement called "Because I Am A Girl".
They had brought together the efforts and the energies of girls around the world in trying to draw attention to the specific needs of girls, particularly in developing countries. We definitely saw the advantages of having developed countries get into that exercise.
Plan Canada continues to be a key partner with us. Now that we have the International Day of the Girl Child, we're going to be able to seek numerous partners, both in highlighting that day on October 11, but also, I hope, in developing projects in communities and in schools to be able to mark that special event and the issues that girls face.
We have started developing some of our products for October 11. We've put out the look and feel on our website. I have copies of the posters that will be distributed to all parliamentarians very shortly. We have created a visual that will be widely distributed, we hope, in schools and public locations so they will be able to give it a look.