Because I am a Girl is an initiative launched in 2009 to raise awareness of the issues and rights around girls. It started primarily in our work, because globally, we know that investing in girls is the most direct route to social change. That has been proven over and over, and people much brighter than I am are speaking about that in various places. That's why we focused on that. To apply it to Canada, to bring this domestic point of view to the work we're doing, is critical.
Really, what we've done through the girl club program, in the life skills areas I was talking to you about, is identify that the issues that affect girls globally are the same. They just manifest differently. It's about identifying how they manifest and then providing for the needs of the girls, regardless of where we live.
This is a program that can be rolled out in any country around the world, because the issues are the same. When you look at some of the marginalized communities, such as the aboriginal community, for example, the issues that affect aboriginal girls are the same as what I've described. They are just manifesting differently. It's about identifying how they're manifesting, and then providing for the need state.
That's the premise and the hypothesis of this. We're thrilled about—