This is the inaugural year, so we're busy planning for the festivities that will come on October 11. This is a Canada-wide celebration of girls. Everyone is affected by a girl in some way, shape, or form in their lives. It's really about raising awareness in the entire population—not just girls, and not just youth. It's about women, men, boys, and girls getting involved to do something important to celebrate girls and raise awareness of the unique issues they face.
As I said in my opening remarks, girls are doubly discriminated against by gender and age. That's why we felt the need for the International Day of the Girl—their own unique day outside of International Women's Day.
There will be a ton of promotion around it. We have PR efforts, school-based efforts, community group efforts, the Girl Guides, the Girls Action Foundation, and the private sector. We will have a gala evening in Toronto. There are many things going on.