I think the earlier you start, the better it is, of course. I think it is really important that grade nine be the latest that you reach the young women. At grade nine they're making important course choices, such as which math or science course to take, so we really want to work with them in that area, and that's one of the things that all our role models do.
At this point in time, they're very willing to listen. In fact they're eager to hear about all of the different careers. If you hear the young women talk about the women they've met, the role models they've met, either at our events or in the workplace, and how excited they get about it and how much detail they can tell you about it, it's not too late.