There is certainly a lack of information on the wide range of existing opportunities. Salaries are what gets their attention. As I said earlier, we can see a clear difference between traditionally female and traditionally male sectors. In addition, we demystify stereotypes. For example, some jobs are said to be more physically demanding, but that is not necessarily the case. Nor are those jobs anymore dangerous. We let women know that some jobs are not necessarily just for men or just for women. If they want and feel the need to go into less conventional sectors, they can.
Perhaps Marilyn would like to add something.