I would definitely try to focus that money on awareness and generating interest in young women in the areas of science, trade, and technology, in these non-traditional industries where we still don't have nearly the level of representation that we should.
My company is not 50% women, at any level within the organization. We're reasonably proportioned and our overall percentage of women is representative at all levels of management, all the way up to our board; however, we're frustrated by the fact that there aren't enough women out there getting an education in this area to allow us to increase our overall percentage. Only about 20% of women are graduating from engineering school, and a much smaller percentage graduate from skilled trades.
That's where I'd really try to focus.