I think trying to create some awareness and a marketing campaign directed at girls to encourage them into these fields would be money very well spent, as well as trying to create a program across Canada engaging universities and colleges to try to work collaboratively to a broader goal of being the best in the world in terms of the calibre and the number and the success rate of engineers and scientists that we are creating, with a very specific goal of increasing the percentage of women in those areas. Being a key part of that goal would help us enormously as a country, and help women specifically.
On May 14th, 2012. See this statement in context.