I think that's where the reluctance is. That's where society's awareness is growing. We've all been taught to definitely respect our elders and we've been taught that for a reason, but in so doing we sometimes give too much deference to seniors and we do not want to intervene because of that deference. I think there's a fine line, and one should err on the side of caution when presenting suspicions, or at least raise them in a way that's not going to be confrontational, but in a way that's going to facilitate a conversation.
Cathy's right. The tools that were developed were for physicians, towards screening and awareness in an office, but I do believe that document, which is available in English and French, is something to help society start to recognize the signs.