Thank you for the question.
I'm so pleased with the question because I have seen the TV ads. In particular, I'll speak to those. There is one most profoundly affecting ad in which there's a gentleman who is with an elderly woman. He takes money forcibly from her. She offers him some; he takes the whole wallet. It's a most profoundly moving situation, and it is part of that awareness campaign.
First of all, I believe this campaign is truly having an effect. It is visible. It is eloquent. It certainly depicts the wrong behaviours and, therefore, the right behaviours.
I think what we need to do more, and next, is continue with the tools we need. That particular vignette shows a neighbour peering out of their window. The curtain is drawn aside a little and the neighbour is peering. What do we tell the neighbour to do when they see that? Do they phone the police? Do they phone public health? Do they go knocking on the door? What do they do? We need to make tangible advice and resources available to that neighbour who's peering and concerned.
Of course, I will also go back to this notion of an outreach program to those isolated elderly. Where could that woman go, knowing that she's not safe at home? Do we have a network of women's shelters she could turn to? Could she walk into the local police station, and would she be comfortable doing so? What resources are there for that woman who clearly knows in her heart that she's being abused? That would be my first answer.