National awareness campaigns are expensive, just plain out-and-out really expensive. Of the $13 million earmarked for the federal elder abuse initiative, the federal government identified that about $9 million of that actually went to the national campaign.
It's not that the campaign doesn't have its value. It does, absolutely. The thing is, comparatively speaking, and without recognizing the level of resources within the community to be able to respond to that or to be able to work hand in hand with that, communities really feel under the gun, under pressure, to meet a need. The need was always there. It's just that to a large extent it has been hidden.