Thank you, Madam Chair.
Thank you both so very much for being here. It's very important to have this discussion.
As I'm sure you're aware, the government has taken unprecedented action to address the issue of supporting seniors positively and to combat elder abuse in all its forms. I'm fascinated to hear you speak to a number of the issues, and from the health care perspective.
I have two questions. We have invested a significant amount in an awareness program. There have been print, radio, and television advertisements. Could you speak to the effectiveness of that program, systemically, in your world of care? Also, perhaps you could tell us what else is needed on that piece.