My problem with the awareness campaign is that it has raised some awareness, but it's more focused on having others report somewhere rather than helping seniors and supporting seniors to reach out to get the support.
So it's not what I'm going to call the “talk to the senior” program, and I think that's where the next round of things needs to focus more on rather than concentrating on others reporting it to someplace where.... That's not going to help the senior, in the way it is, because some of those people doing the reports are, in fact, the people who need to be doing the helping. They're not talking to the seniors.
I encourage the federal government to shift the focus, to be more senior-focused rather than portraying seniors as all vulnerable and unable. Most of my clients out there are capable, able seniors, and they are vulnerable, but not in the way that's portrayed in some of the awareness campaigns, as being incapable or unable to speak up. We need the supports for them to speak up.