Yes. I would say two things.
The first is that awareness can have two impacts. One is that people will be ready to report because now they will recognize it. In fact, what the campaign really did was put a name on it. Before, people didn't necessarily think in terms of abuse. Now—according to the campaign, it's pretty clear—everybody knows about it. Nobody can say “I didn't know that” or “it doesn't exist” or whatever. So on the one side, there might be additional reporting.
On the other side, when you start putting names on things, it is possible that people will realize that some of the things they were doing were not right. They might stop doing them. What we hope when we have these campaigns is to achieve both: that on the one side, people will talk about this, and on the other side, people will stop doing what they were doing.