I'm not sure that I will be able to give you the history of the fund, but basically the idea is that for major advertising campaigns for the government, instead of having departments going in all directions, they have a central fund, and they then establish the priorities for the year to come to see what the main issues should be that we should address through it.
There is a setting of priorities. They do that basically every year or year and a half, because you have to buy space and so on. At that time—last year, basically—they said that next year one of the campaigns should be on elder abuse and financial abuse. That's how the funding is allocated.