Absolutely parents have a very important role to play. If elements of that can be built into parenting programs or parent and kid programs in communities, that would be fantastic. It's something that you can't rely on happening, but it should be encouraged, absolutely.
Also, in terms of things like cereal boxes and other advertisements that kids are exposed to on a daily basis, it's worth exploring, trying to get creative, I guess. It has been suggested in Norway, England, and France, for example, that they might want to look at having warning labels on advertisements to denote when they have been Photoshopped, or at least making it easier. The American Medical Association wants to make it easier for people in the United States to have complaints addressed when the women and images are retouched to such an extent that the advertising is no longer honest.