I think that's an excellent question.
The first thing is it has to be clear that this is a health issue. We have to use some of the techniques that were used in terms of second-hand smoke, such as public safety advertising, potentially looking at warning labels, or at least increasing the accountability on advertisers. Those are things that can be dealt with. I think they would have an effect across the system. We definitely need to be doing the teaching in schools. To counter some of the power of those overwhelming media messages, it would also help to have reinforced in the media and in public that those lessons about how distorted those images are, that is not real and that is not ideal.
Education, health-related awareness campaigns would be amazing. I think research is really needed in specifically addressing those gaps that I mentioned, but also just overall, figuring out where the gaps are, and in terms of the costs. That would also be very helpful for programs.