I'd like to start with Jarrah, please.
Thank you both very much for being here. Every witness that we have heard provides us with more compelling testimony. Some of us might wonder why we didn't get to this beforehand, but I'm very glad we have you here today.
Jarrah, I want to talk a bit about the media image, coming from the media myself. It sounds like you've put a lot of thought and study into this, and I appreciate it.
Can you talk to us about where you think the message is best directed? Sometimes we think there's a component of this that requires us to have a lot of communication to change attitudes, etc., but for this age group, I'm wondering where you think that can be properly targeted.