That's interesting.
You spoke very passionately about the need for media literacy. It's interesting, our first witness in this study, Dr. Woodside, whose long career has been committed to the issue of eating disorders, and Ms. Preskow mentioned him as well, talked about how the root causes are connected to issues that you can break down medically, whether it's mental disorders or related issues, but the trigger is often social issues. You spoke about the images girls and women are exposed to. You referred to the increased pressures, perhaps most recently—and I think we all know from our own experience; I, myself, as a young woman do—the kinds of images that my generation have been faced with, and continue to be faced with, which are also shifting images, right? We see different trends when it comes to the image of what women should look or act like.
Given the need, as you know, for media literacy initiatives, particularly in a school setting, I'm wondering what a general awareness campaign initiative could look like to actually reach out to the public in an effective way.