Over the past few years in Quebec, a movement has emerged out of the Charte québécoise pour une image corporelle saine et diversifiée—Quebec charter for a healthy and diversified body image—which is now called the CHIC. The CHIC was implemented by the provincial ministry of women's affairs. This movement aims to promote a healthy and diversified body image and to encourage the participation of fashion, advertisement, media and health communities. Its goal is to bring together all the partners in order to drive social change and encourage body shape diversity.
This movement is gaining a lot of momentum, and people are increasingly joining in. Leading fashion magazines such as Clin d'oeil have decided to sign the charter. Clothing store Jacob also adopted a non-retouching policy. Mobilization is taking place....