I have two recommendations or there are two areas that might be interesting to examine. The first one is in regard to privacy legislation. The Personal Information Protection and Electronic Documents Act, our private sector privacy legislation, has a reasonable purposes section that says that organizations can collect information and use it for purposes that a reasonable person would consider appropriate in the circumstances.
The Privacy Commissioner's office has on occasion implemented a particular interpretation of this section to limit advertising to children. I would suggest that there's a lot of room to examine whether or not the use of this information in this way is appropriate. I would certainly make the argument that reasonable people would see that it was inappropriate because of the cost attached to it.
I think that's one avenue that would really be worth thinking critically about.
The other is consumer practices as a whole, or advertising. Unfair marketing practices are certainly under the purview of the federal government. I understand it's a difficult road to walk, because you are balancing censorship and freedom of speech and all these other kinds of issues. At the same time, children are recognized as a vulnerable population in society and are often given greater protection because of that. Certainly Quebec has limited advertising towards children within the Civil Code system. France has taken the lead in Europe by suggesting that the size of models in media, whether it's magazines, TV, or movies, should be regulated.
So I think there are things we can do to push back against this. It's kind of similar to rape culture to a certain extent. Things are kind of spinning out of control.
I have four daughters and a son. My youngest daughter is 16. She was talking about “thigh gap” and she said that thigh gap is all anyone is talking about in high school now. She's naturally thin and slender and she said people were walking up and saying, if you have thigh gap, “I hate you because you have a thigh gap”. If you don't have thigh gap then you're fat and ugly. Those discussions don't come out of anywhere. I think that's the thing that really strikes me.
Ms. Lemoine was talking about “the voice in my head” and “the bully in my mind”. We've talked about media stereotypes and about triggers. I would suggest that young people as a whole are under incredible pressure because of these kinds of media messages. Girls in particular are vulnerable to it for all sorts of reasons although I agree that some young men are too.