Thanks very much for the question.
As we prepare for two or three of the larger events—there's the WEConnect event that takes place every fall in Toronto, and the WBENC trade show and conference takes place in June in Philadelphia—we're in touch with people who have signed up and registered to go. It gives us an opportunity to provide them with, as I mentioned in the introductory remarks, an opportunity for some one-on-group training through webinars.
So we will organize an online session for those registered delegates to the WEConnect or WBENC conference who are looking for the how-to, the 30-second elevator pitch of “here's why my company is great, and here's why you want to buy from me”, that sort of thing, or the nuts and bolts of exporting, trade finance. Those are the types of things we can provide to them in preparation for those key events.
Our regional offices also play an important role in reaching out to new clients, those who are, what I would say, near to export-ready, to apprise them of the existence of the trade commissioner service, and to remind them that, if and when they are looking to expand their markets beyond Canada, there's a free resource they can count on for some of the market information gaps that might exist for that particular client.
Zoe, do you want to supplement?