Our criteria are fairly consistent, call after call, on many levels. What we are looking for are groups that know their target audience, so rather than us trying to figure out what works well with an immigrant population in Toronto or an aboriginal population in northern Saskatchewan, we rely on the expertise of the applicant group. Part of the criteria is demonstrating that they have that expertise, that they know their population, and that they know what recipes and approaches are appropriate, culturally appropriate, or otherwise appropriate geographically, etc.
Our criteria tend to be at the level that allows us to assess based on partnerships, capacity, and knowledge. It doesn't need to be that granular. Our criteria will not go into specific populations themselves; they will be assessing the group that will be delivering the actual project.