I'll say three things. One, I'm always amazed when I'm driving how often my kids remind me to put my seat belt on. I'm an adult. I know the stats. I understand very fully how important it is for me to have my seat belt on. I care about my health because of my children, and still, halfway through the drive they say, “Mom, you're not wearing your seat belt”. Just because we have the information, just because we've internalized the information, it doesn't mean it leads to a behavioural change.
Secondly, a lot of these patterns have been around for a very long time. Until you point out to someone that the list of people they're sponsoring are all Asian men and you're an Asian man, I don't think that person would have thought of it. I think that a lot of these patterns are very—it's well-trodden ground and cultural change is challenging.
I think the third thing is leadership and making the time for this, from a competitiveness perspective, as business leaders or organizational leaders. I think all the information is there, but I think continuing to give people a push to do their part in contributing fully to the Canadian economy is important.