Thank you very much to all our witnesses.
I'm finding this testimony today quite fascinating. Alex, in particular, I was so captivated with what you were telling us because it looks like you're providing some solutions. We're looking for some solutions and some economic leadership for how to improve the prosperity of Canadian women.
I particularly like the fact that you're talking about some things that have worked. One of the things I'd like to know, though, is what is the business case? It's great to say we would like to see more women higher up in corporations and more, but we know that these decisions are often driven by economics. My understanding is that there is a sound economic case for them. In fact, I worked for Southam newspapers and they realized their circulation was declining at one point because they weren't attracting enough women readers. They looked around and saw that most of the editors and publishers were men. They decided to make a very significant change to that. They did put in place practices that dramatically increased both the number of women in those positions as well as their bottom line.
Can you tell us what is the business case? What do companies need to hear in order to be spurred to take the actions that you're talking about?