Sure we can. We can develop a girls-only chapter of Junior Achievement. I think that would be fun. There's a start-up in the States called GoldieBlox. It's girls' reactions to Lego. It's really creating a generation of young women who understand physics and who can build really cool things. I think it's about play. I think it's about what we put on television. You can leverage TVO and public sector channels for mainstream approaches, but I think early.
On May 5th, 2014. See this statement in context.