First, with regard to the increase in income, for women who are coming into our programs and heading into an apprenticeship, into a trade, the average increase is 127% on day of hire. For women who are coming into our programs and going into some of the other areas of construction, such as heavy equipment operating, that average income increase is 169% on day of hire. Just to make sure, I've differentiated between those two: the increase is significant no matter what she goes into.
If you take a look at the average income of a woman working full time in Canada, it's approximately $32,000 a year. When you compare that with a person working in the construction industry, it would be triple that, at minimum. This industry provides incredible opportunity. It comes with no student debt, a way to earn as you learn, and a way to make an income that most women would not dream about.
Why do women need training and men don't? I can't remember the young woman's name, but she said it best: it's just the way it is. This is a predominantly male industry, 96% men. It has just been the natural way of things, the natural order of life, that men have walked into these jobs. They walk into these jobs every single day and are hired. The standards to which they are held are much lower than the standards to which women are held. Women definitely must be much better than to be seen as good as.
In terms of our success, our success rate is 90% or greater, consistently, with women coming into our programs. That's because we understand the challenges that women face in this industry. We seek out women who have tenacity. They need to have smarts and all of that, but they need to have tenacity, perseverance, and the objective to succeed. We select carefully the women we're going to train.
Let me just tell you that if we train a woman and she ends up over in one of the big companies, if she doesn't work out, then that company will not come back to our organization and hire another woman. That's the reality.