I think that benefit corporations are tremendous. Conscious capitalism says the triple bottom line is people, profit, and planet, although lately purpose is being added to that as well. I think where benefit corporations are interesting to me is they change the legal framework and allow companies to look at those other elements and not just profit.
It's not a Canadian example, but if you look at Ben & Jerry's, in 2000 they had to sell their company to Unilever because their requirement was obviously to maximize shareholder return, but the co-founder and some of the board of directors didn't think that aligned with their overall mission and purpose. Had they been a benefit corporation, they would have been able to look at all those aspects, which I think are very powerful for a new way of doing business.