I just want to add to what Jill mentioned. I think there are two things in here: awareness and knowledge of what it means to have some money that can help you to go to the next step. Again, that comes with sponsorship, and I will go one level above, mentorship. A lot of people are lucky enough to have, for instance, a father who is a businessman, or someone in the family who does that. My father was not a businessman so I never learned anything about business until I came to Canada and started to learn by myself. For many of us, if you don't have a mentor or someone who will sponsor you and help you to build those financial skills, you don't know about it. So some training and mentorship in that area would be very helpful.
To answer your other question about marketing and integrating yourself into the economy, basically it is definitely the sponsorship, and mentorship is only one component of it. The other part of it is a continuing and sustained caring for that person to get to a level that they deserve and where they are capable of delivering real value to business and the economy.