I would say it's absolutely essential. We hear again and again of the need to have that support, especially in the early days of starting a business but I think right the way through, especially for women. They need change and that support and that mentor or champion.
We see the results through Futurpreneur Canada, just in the resiliency of the businesses that we support over a longer period of time. We provide financing in the two-year mentorship as our core program and then the MoMENTum program is a six-month mentoring program for aspiring entrepreneurs, both men and women, as well as those who have just started a business, to help them flesh out their business model and get started on the right foot.
We are finding the demand is increasing.