That's a great question.
If they're looking for funding, which a lot of them are, they come to us. We help them work through their business plan, validate that, finalize that, provide the funding, and match them with a mentor for two years.
Some come to us with an idea but they haven't fully fleshed it out yet and they need a little more support. We will work with them on that piece and then we will match them if they're interested. They're not sure if they're ready for financing sometimes. If that's the case, that's when we'll direct them to our MoMENTum program to give them that mentor for the first six months. Often we find that after they've gone through that program for six months they come back to us and want to access the financing and the two-year mentorship.