We're lucky in Canada that this is an emerging field and it's a very innovative field, so there are a lot of people trying all kinds of things with various age groups. You can engage men and boys through those breakfasts with the boys that are popular out west. You have those programs that focus more on kids who are in sports or who have role models that are sports personalties like the BC Lions and the Argonauts. Respect in sport is also very much involved in those spheres. There is so much more to say.
On November 20th, 2014. See this statement in context.