I think we have made some gains in changing attitudes. Certainly, since I was young there's no doubt there has been quite a bit of movement from my examples cited about Margaret Mitchell being laughed at in the House of Commons in the 1980s when she talked about domestic violence, and now domestic violence is more than recognized. We have programs on it. People know it's wrong. They know it's a crime. It took time for women to establish that it was a crime, but we still have a long way to go. We have areas, such as when you're talking about cybermisogyny, where there have been huge advances in the opposite direction, the introduction of anonymity in terms of attacks, those kinds of things.
When we did our launch of #NOTokay, the other day we had with us Dianne Woloschuk who is the president of the Canadian Teachers' Federation. She said that parents and teachers cannot cope with the overwhelming messages about violence against women and misogyny that are coming out of social media, video games, music videos. They really need a way to work with that. That is one place where we hope that #NOTokay will be useful.
We're asking people, when they see things that promote violence against women or attack women, that they call them out online by saying it is not okay. We're hoping it will be a simple tool that moves people from letting things ride to actually expressing it when they feel it's not okay. I think that's a bit of a crucial thing, particularly with men and boys who tend to go with peer behaviour, rather than being the one who disrupts what's going on. I think we certainly see that on campuses. We really need those guys to be able to say they're not okay with this.