There are a couple of challenges in working in the schools. Some are structural. How do you get to every school and every classroom? We also sometimes call it the dosage challenge: how many interventions, how many assemblies, and how many workshops before change really starts to happen?
We try to tackle it from a bunch of different angles. We try to maximize the dosage and the exposure that young people get. We try to get them involved, but we also work a lot with educators. We've tried to leverage and scale up the impact that we're able to have. For example, we've worked with teachers' unions in Ontario, with both the elementary and the secondary school teachers' federations. With both of them, we've developed e-learning modules for teachers. We can go to maybe 10,000 kids a year with the staff capacity we have, but we've now also created learning tools for teachers that reach 160,000 teachers in Ontario.